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Know your social media platform

Social media are used by so many kind of people so it is not specific for any particular demography which also include working professionals. User use social media to reach there thought to maximum readers or followers.Reader not only read and like contents, they do follow user or publisher.SMPF

Social media is a huge ocean and can be use as a channel to reach maximum reader or follower. It is a best platform to generate traffic on publish content. As far as working professionals or business professionals there mainly concerns are with two type of business.

01.B2B (Business to Business)

02.B2C (Business to Consumer)

While choosing social media platform for B2B or B2C publisher has to consider points like which contents are going to be publish?, who all are targeted audience?, For which industry publisher are representing?.

Not all social media platforms use by all type of businesses. User have a vision to choose best platform which fits to Business need.

Each business has its own specific need.

So to choose right Social media platform is a really challenging task but still social media market study shows if you are in B2B then your first choice would be LinkedIn after that facebook and twitter. You could use YouTube but that is best for visual contents or where demonstration is needed.

As far as B2C concern Promoter have to move for facebook, Twitter and Pinterest etc. .

While choosing any social media platform, promoter have to consider following points,

a. Type of Business

b. Understand different features of social media platform

c. Check limitations of platform

d. Do demographic analysis of users

d. 1. Gender analysis

d. 2. Age of users

e. Objective of your promotion strategy

f. Purpose to choose social media platform as a channel

g. Analytical study of users engagement on platform.

g. 1.Users keep themself engage at what time with platform.

g. 2.Users use platform on which day.

g. 3.Users availability on platform for how much period

Once platform has finalised Promoter can move to strategic development for maximum engagement of users.

Once strategy’s are finalise for platform then promoter can implement strategy and keep eye on result by using analytics tool.